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Clairu Air Purifier Reviews Consumer Reports These negative ions are naturally attracted to positively charged particles, which include almost all common indoor pollutants like dust, smoke, pet dander, and bacteria. This is a fundamentally different approach than a HEPA filter, which tries to trap particles in a mesh. It is a more elegant, quiet, and efficient way to manage indoor air quality that aligns with the natural cleaning processes of the Earth’s atmosphere. Order Now Clairu Air Purifier Australia